Near North Coast to Sunshine Coast FlashBack 1958

sunshine-coast-tourist-drive

Sourced from Coast Locals Then & Now – Public Facebook Page

1958

Brisbane’s near North Coast will change its name to ‘Sunshine Coast’ in an intense southern publicity campaign to attract
retired business people and family tourists to the area. Real estate agents from Caboulture to Noosa will start the publicity
ball rolling tonight. Occasion will be the inaugural meeting of the Sunshine Coast branch of the Real Estate Institute at
Caloundra. The premier (Mr. Nick Lin), who has been one of the most enthusiastic advocates for the change in the
Sunshine Coast, will attend. The meeting will discuss imposing an annual levy on all business houses, flats, hotels and
firms along the coast to provide funds for southern publicity.

“Different Type”
Mr H.Twigg, Nambour real estate man, said at least part of the advertising would be in a brochure form for Sydney
and Melbourne.”We are not setting out to compete with Surfers Paradise, and we don’t want to be a second Gold Coast.
We hope to attract a different type of visitor, particularly families and retired business couples” he said. The publicity
drive will coincide with extensive developments all along the coast. Local authorities and the government are working
together to complete a 32 mile coast road from Caloundra to Noosa.

“New Airport”
Subdivisions at Alexandra Headland, Buderim Mountain, Coolum Beach, Marroochydore and Noosa are opening up
huge areas of allotment for settlement. An $80,000 airport at Mudjimba, eight miles from Nambour, which should be
finished by October next year, is expected to boost traffic to match the Gold Coast intake.